An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy

Author: Perks Keith J.   Shukla Paurav  

Publisher: Inderscience Publishers

ISSN: 1476-1297

Source: International Journal of Entrepreneurship and Small Business, Vol.6, Iss.2, 2008-06, pp. : 192-211

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Abstract