Open to all: a postmodern perspective on product development and brands in an open-source environment

Author： Pitt Leyland F.   Berthon Pierre R.   Watson Richard T.   Jr. Donald Wynn   Strasheim Arien  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.2, Iss.4, 2007-11, pp. : 316-330

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