Author: Tuppura Anni Hurmelinna-Laukkanen Pia Jantunen Ari Puumalainen Kaisu Kylaheiko Kalevi
Publisher: Inderscience Publishers
ISSN: 1741-878X
Source: International Journal of Technology Marketing, Vol.2, Iss.4, 2007-11, pp. : 331-347
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Abstract