Reconsidering the role of brainstorming in the marketing of technology-driven innovation

Author： Kuo David Chien-Liang   Lin Chien-Chiang   Yang Jui-Lin  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.6, Iss.1, 2011-08, pp. : 4-16

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