Technology and the changing marketing world

By Moncrief William C   Cravens David W  

Marketing Intelligence & Planning, Vol. 17, Iss. 7, 1999-07 ,pp. : 329-332

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Refocusing marketing to reflect practice: The changing role of marketing for business

By McCole Patrick  

Marketing Intelligence & Planning, Vol. 22, Iss. 5, 2004-05 ,pp. : 531-539

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Reconsidering the role of brainstorming in the marketing of technology-driven innovation

By Kuo David Chien-Liang   Lin Chien-Chiang   Yang Jui-Lin  

International Journal of Technology Marketing, Vol. 6, Iss. 1, 2011-08 ,pp. : 4-16

Inderscience Publishers

Access to resources Recommend Favorite

Ways to exploit emerging technology: Marketing on new platforms

By  

Strategic Direction, Vol. 25, Iss. 9, 2009-08 ,pp. : 26-29

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Making sense of information: a new role for the marketing researcher?

By Smith David   Culkin Nigel  

Marketing Intelligence & Planning, Vol. 19, Iss. 4, 2001-07 ,pp. : 263-271

Emerald Group Publishing Ltd

Access to resources Recommend Favorite