Online branding: the case of McDonald's

ISSN： 0007-070X

Source： British Food Journal, Vol.106, Iss.3, 2004-03, pp. : 228-237

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

McDonald's Co. (Japan) Ltd

By Dana Leo Paul

British Food Journal, Vol. 101, Iss. 5-6, 1999-05 ,pp. : 496-499

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fast foods and ethical consumer value: a focus on McDonald's and KFC

By Schröder Monika J.A. McEachern Morven G

British Food Journal, Vol. 107, Iss. 4, 2005-04 ,pp. : 212-224

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

McDonald's: "think global, act local" ‐ the marketing mix

By Vignali Claudio

British Food Journal, Vol. 103, Iss. 2, 2001-03 ,pp. : 97-111

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Professor Donald Coleman: An Appreciation

By Harte Negley

Textile History, Vol. 27, Iss. 2, 1996-01 ,pp. : 127-131

Maney Publishing

Access to resources Recommend Favorite

Donald King, an Appreciation

By Rothstein Natalie

Textile History, Vol. 20, Iss. 2, 1989-01 ,pp. : 115-118

Maney Publishing

Access to resources Recommend Favorite