Author: Schröder Monika J.A. McEachern Morven G
Publisher: Emerald Group Publishing Ltd
ISSN: 0007-070X
Source: British Food Journal, Vol.107, Iss.4, 2005-04, pp. : 212-224
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Online branding: the case of McDonald's
British Food Journal, Vol. 106, Iss. 3, 2004-03 ,pp. :
British Food Journal, Vol. 101, Iss. 5-6, 1999-05 ,pp. :
McDonald's: "think global, act local" ‐ the marketing mix
British Food Journal, Vol. 103, Iss. 2, 2001-03 ,pp. :
Regional foods: a consumer perspective
By Kuznesof Sharron Tregear Angela Moxey Andrew
British Food Journal, Vol. 99, Iss. 6, 1997-07 ,pp. :