Effects of the electronic Nigerian money fraud on the brand equity of Nigeria and Africa

Author: Jr R Charles Viosca   Bergiel Blaise J   Balsmeier Phillip  

Publisher: Emerald Group Publishing Ltd

ISSN: 0140-9174

Source: Management Research News, Vol.27, Iss.6, 2004-06, pp. : 11-20

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract