Author: Ahn Jeong Yong Kim Seok Ki Han Kyung Soo
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-5577
Source: Industrial Management & Data Systems, Vol.103, Iss.5, 2003-06, pp. : 324-331
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
CRM: conceptualization and scale development
By Sin Leo Y.M. Tse Alan C.B. Yim Frederick H.K.
European Journal of Marketing, Vol. 39, Iss. 11-12, 2005-11 ,pp. :
By Nguyen Bang
The Marketing Review, Vol. 11, Iss. 2, 2011-08 ,pp. :