IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages

Author： Blasco-Arcas Lorena Aznar-Baranda José-Ignacio Hernández-Ortega Blanca Ruiz-Mas José

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-5577

Source： Industrial Management & Data Systems, Vol.111, Iss.9, 2011-09, pp. : 1381-1398

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