Global corporate philanthropy: a strategic framework

ISSN： 0265-1335

Source： International Marketing Review, Vol.12, Iss.4, 1995-08, pp. : 20-37

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Global Corporate Philanthropy – Marketing Beyond the Call of Duty?

By Collins Marylyn

European Journal of Marketing, Vol. 27, Iss. 2, 1993-03 ,pp. : 46-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An assessment of strategic corporate philanthropy on perceptions of brand equity variables

By Jr Joe M Ricks

Journal of Consumer Marketing, Vol. 22, Iss. 3, 2005-03 ,pp. : 121-134

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Conceptualising global strategic sustainability and corporate transformational change

By Borland Helen

International Marketing Review, Vol. 26, Iss. 4-5, 2009-07 ,pp. : 554-572

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program

By Ricks Joe

Journal of Business Ethics, Vol. 60, Iss. 2, 2005-08 ,pp. : 147-157

Springer Publishing Company

Access to resources Recommend Favorite

The role of strategic philanthropy in marketing strategy

By McAlister Debbie Thorne Ferrell Linda

European Journal of Marketing, Vol. 36, Iss. 5-6, 2002-06 ,pp. : 689-705

Emerald Group Publishing Ltd

Access to resources Recommend Favorite