The influence of worldmindedness and nationalism on consumer evaluation of domestic and foreign products

Author： Rawwas Mohammed Y.A.   Rajendran K.N.   Wuehrer Gerhard A  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.13, Iss.2, 1996-02, pp. : 20-38

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