Relationship between situational variables and purchasing in India and the USA

Author： Nicholls J.A.F.   Roslow Sydney   Dublish Sandipa   Comer Lucette B  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.13, Iss.6, 1996-06, pp. : 6-21

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