Power and control in international retail franchising - Evidence from theory and practice

Author: Quinn Barry   Doherty Anne Marie  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.17, Iss.4-5, 2000-04, pp. : 354-372

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract