Author: Baldauf Artur Cravens David W Piercy Nigel F
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.18, Iss.5, 2001-10, pp. : 474-508
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract