Author: Moen Øystein
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-1335
Source: International Marketing Review, Vol.19, Iss.2, 2002-04, pp. : 156-175
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Branding Strategies of Born Globals
Journal of International Entrepreneurship, Vol. 3, Iss. 3, 2005-09 ,pp. :
The internationalization process of Born Globals: a network view
International Business Review, Vol. 12, Iss. 6, 2003-12 ,pp. :