Towards an understanding of cross-national similarities and differences in export information utilization: A perceptual mapping approach

Author： Diamantopoulos Adamantios   Souchon Anne L   Durden Geoffrey R   Axinn Catherine N   Holzmüller Hartmut H  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.20, Iss.1, 2003-03, pp. : 17-43

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