Beyond disconfirmation: The role of generosity and surprise

Author： Imrie Brian C.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.22, Iss.3, 2005-06, pp. : 369-383

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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