Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers

Author: (Raj) G. Javalgi Rajshekhar   P. Radulovich Lori   Pendleton Glenna   F. Scherer Robert  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.22, Iss.6, 2005-01, pp. : 658-672

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Abstract