E-readiness and trust: macro and micro dualities for e-commerce in a global environment

Author: Berthon Pierre   Pitt Leyland   Cyr Dianne   Campbell Colin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.25, Iss.6, 2008-10, pp. : 700-714

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Abstract