The cross-cultural appropriateness of survey-based value(s) research: A review of methodological issues and suggestion of alternative methodology

Author: Watkins Leah  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.27, Iss.6, 2010-11, pp. : 694-716

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract