Evaluating the green advertising practices of international firms: a trend analysis

Author： Leonidou Leonidas C.   Leonidou Constantinos N.   Palihawadana Dayananda   Hultman Magnus  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.28, Iss.1, 2011-02, pp. : 6-33

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