Why is so little marketing research on Latin America published in high quality journals and what can we do about it?: Lessons from a Delphi study of authors who have succeeded

Author： Fastoso Fernando   Whitelock Jeryl  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.28, Iss.4, 2011-07, pp. : 435-449

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

By Holbrook Morris B.   Hulbert James M.  

European Journal of Marketing, Vol. 36, Iss. 5-6, 2002-06 ,pp. : 706-732

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

To what extent do articles published in other than "top journals" have impact on marketing?

By Haddad Kamal   Singh Gangaram   Sciglimpaglia Don   Chan Hung  

European Journal of Marketing, Vol. 48, Iss. 1-2, 2014-02 ,pp. : 271-287

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Why has China succeeded? And why it will continue to do so

By Felipe Jesus   Kumar Utsav   Usui Norio   Abdon Arnelyn  

Cambridge Journal of Economics, Vol. 37, Iss. 4, 2013-07 ,pp. : 791-818

Oxford University Press

Access to resources Recommend Favorite

Haiti in the Balance - Why Foreign Aid Has Failed and What We Can Do About It

By Cropper John  

Development in Practice, Vol. 19, Iss. 6, 2009-08 ,pp. : 805-807

Routledge Ltd

Access to resources Recommend Favorite

The changing face of marketing academia: What can we learn from commercial market research and practitioners?

By Tapp Alan  

European Journal of Marketing, Vol. 38, Iss. 5-6, 2004-05 ,pp. : 492-499

Emerald Group Publishing Ltd

Access to resources Recommend Favorite