The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers

Author: Monkhouse Lien Le   Barnes Bradley R.   Stephan Ute  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-1335

Source: International Marketing Review, Vol.29, Iss.6, 2012-10, pp. : 647-672

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Abstract