Author: Roll Martin
Publisher: Emerald Group Publishing Ltd
ISSN: 0275-6668
Source: Journal of Business Strategy, Vol.27, Iss.6, 2006-11, pp. : 41-45
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand Equity and Shareholder Value
By Pahud de Mortanges C. van Riel A.
European Management Journal, Vol. 21, Iss. 4, 2003-08 ,pp. :