Marketing and competitive performance: an empirical study

Author: Doyle Peter   Wong Veronica  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.32, Iss.5-6, 1998-05, pp. : 514-535

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract