An Empirical Study of the Scientific Styles of Marketing Academics

Author: Leong Siew Meng   Sheth Jagdish N   Tan Chin Tiong  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.28, Iss.8-9, 1994-08, pp. : 8-27

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Abstract