Global account management: the new frontier in relationship marketing

By Yip George S   Madsen Tammy L  

International Marketing Review, Vol. 13, Iss. 3, 1996-03 ,pp. : 24-42

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Beyond relationship marketing: technologicalship marketing

By Zineldin Mosad  

Marketing Intelligence & Planning, Vol. 18, Iss. 1, 2000-01 ,pp. : 9-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer equity in relationship marketing

By Szmigin Isabelle   Bourne Humphrey  

Journal of Consumer Marketing, Vol. 15, Iss. 6, 1998-06 ,pp. : 544-557

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Is relationship marketing for everyone?

By Yau Oliver H.M.   McFetridge Peter R   Chow Raymond P.M.   Lee Jenny S.Y.   Sin Leo Y.M.   Tse Alan C.B.  

European Journal of Marketing, Vol. 34, Iss. 9-10, 2000-09 ,pp. : 1111-1127

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A relationship marketing approach to guanxi

By Arias José Tomás Gómez  

European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. : 145-156

Emerald Group Publishing Ltd

Access to resources Recommend Favorite