Market orientation and internationalisation in small software firms

Author: Ruokonen Mika   Nummela Niina   Puumalainen Kaisu   Saarenketo Sami  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.42, Iss.11-12, 2008-11, pp. : 1294-1315

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Abstract