Market orientation in service: A review and analysis

By Esteban Águeda   Millán Ángel   Molina Arturo   Martín-Consuegra David  

European Journal of Marketing, Vol. 36, Iss. 9-10, 2002-10 ,pp. : 1003-1021

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination

By Wang Catherine   Hult G. Tomas M.   Ketchen David   Ahmed Pervaiz  

Journal of Strategic Marketing, Vol. 17, Iss. 2, 2009-04 ,pp. : 99-122

Routledge Ltd

Access to resources Recommend Favorite

A perusal of extant literature on market orientation - concern for its implementation

By Kaur Gurjeet   Gupta Mahesh C.  

The Marketing Review, Vol. 10, Iss. 1, 2010-03 ,pp. : 87-105

Westburn Publishers Ltd

Access to resources Recommend Favorite

Internal stakeholder views of a market orientation strategy: implications for implementation

By Schlosser Francine   Mcnaughton Rod  

Journal of Strategic Marketing, Vol. 15, Iss. 4, 2007-09 ,pp. : 307-325

Routledge Ltd

Access to resources Recommend Favorite

The influence of market orientation on marketing competency and the effect of internet-marketing integration

By Aziz Norzalita Abd.   Yasin Norjaya Mohd.  

Asia Pacific Journal of Marketing and Logistics, Vol. 16, Iss. 2, 2004-02 ,pp. : 3-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite