Valuation of money-back guarantees for retail goods: a test of the real-option perspective

Author: Luo Lieh-Ming  

Publisher: Emerald Group Publishing Ltd

ISSN: 0368-492X

Source: Kybernetes: The International Journal of Systems & Cybernetics, Vol.42, Iss.5, 2013-05, pp. : 815-830

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Abstract