Author: Moschis George P Lee Euehun Mathur Anil
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.14, Iss.4, 1997-04, pp. : 282-293
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Advanced analytics: opportunities and challenges
By Bose Ranjit
Industrial Management & Data Systems, Vol. 109, Iss. 2, 2009-03 ,pp. :
Corporate Outreach: Opportunities and Challenges
Social Marketing Quarterly, Vol. 10, Iss. 2, 2004-04 ,pp. :