Author: Leventhal Richard C
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.14, Iss.4, 1997-04, pp. : 276-281
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Connecting with consumers: marketing for new marketplace realities
Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. :