Customer loyalty and customer loyalty programs

By Uncles Mark D   Dowling Grahame R   Hammond Kathy  

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The evolution of customer loyalty strategy

By Duffy Dennis L  

Journal of Consumer Marketing, Vol. 22, Iss. 5, 2005-05 ,pp. : 284-286

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The four Cs of customer loyalty

By Rowley Jennifer  

Marketing Intelligence & Planning, Vol. 23, Iss. 6, 2005-10 ,pp. : 574-581

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship marketing and customer loyalty

By Ndubisi Nelson Oly  

Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. : 98-106

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies

By Ray Ipshita   Chiagouris Larry  

Journal of Strategic Marketing, Vol. 17, Iss. 1, 2009-02 ,pp. : 1-20

Routledge Ltd

Access to resources Recommend Favorite