Period of time: 2014年5期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 123
ISSN: 0736-3761
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Consumer Marketing,volume 15,issue 5
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Marketing one-to-one and its dependence on knowledge discovery in databases
Journal of Consumer Marketing,volume 15,issue 5 , Vol. 15, Iss. 5, 1998-05 , pp.Convergent marketing: executing on the promise of 1:1
By McEachern Carla E in (1998)
Journal of Consumer Marketing,volume 15,issue 5 , Vol. 15, Iss. 5, 1998-05 , pp.Using database marketing techniques to enhance your one-to-one marketing initiatives
Journal of Consumer Marketing,volume 15,issue 5 , Vol. 15, Iss. 5, 1998-05 , pp.A practical yet meaningful approach to customer segmentation
Journal of Consumer Marketing,volume 15,issue 5 , Vol. 15, Iss. 5, 1998-05 , pp.