Privacy and one-to-one marketing: resolving the conflict

By Pitta Dennis A.   Franzak Frank   Laric Michael  

Journal of Consumer Marketing, Vol. 20, Iss. 7, 2003-12 ,pp. : 616-628

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Technological advancements and social challenges for one-to-one marketing

By Fowler Danielle   Pitta Dennis   Leventhal Richard C.  

Journal of Consumer Marketing, Vol. 30, Iss. 6, 2013-09 ,pp. : 509-516

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing one-to-one and its dependence on knowledge discovery in databases

By Pitta Dennis A  

Journal of Consumer Marketing, Vol. 15, Iss. 5, 1998-05 ,pp. : 468-480

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New marketing, improved marketing, apocryphal marketing: Is one marketing concept enough?

By Woodall Tony  

European Journal of Marketing, Vol. 41, Iss. 11-12, 2007-11 ,pp. : 1284-1296

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using Information to Enhance Competitive Advantage – The Marketing Options

By Turner Paul  

European Journal of Marketing, Vol. 25, Iss. 6, 1991-06 ,pp. : 55-64

Emerald Group Publishing Ltd

Access to resources Recommend Favorite