Riding the coat-tails of a positive review: rave reviews and attitude transfer

Author: Chapman Kenneth J   Aylesworth Andrew  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.16, Iss.5, 1999-05, pp. : 418-440

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract