The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions

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Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-8049|33|4|508-521

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.33, Iss.4, 2015-06, pp. : 508-521

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