Designing cross-cultural advertising research: a closer look at paired comparisons

By Albers-Miller Nancy D  

International Marketing Review, Vol. 13, Iss. 5, 1996-05 ,pp. : 59-75

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Role of Patents in Scientific Competition: A Closer Look at the Phenomenon of Royalty Stacking

By Godt Christine  

Conferences on New Political Economy, Vol. 25, Iss. 1, 2008-07 ,pp. : 151-171

Mohr Siebeck

Access to resources Recommend Favorite

A closer look at the interface between the product lines of manufacturers and the assortments of retailers

By Cadeaux Jack M  

International Journal of Retail & Distribution Management, Vol. 25, Iss. 6, 1997-06 ,pp. : 197-203

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Holy cow!Wait 'til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

By Bristow Dennis N   Sebastian Richard J  

Journal of Consumer Marketing, Vol. 18, Iss. 3, 2001-05 ,pp. : 256-275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication

By Parguel Béatrice  

Journal of Business Ethics, Vol. 102, Iss. 1, 2011-08 ,pp. : 15-28

Springer Publishing Company

Access to resources Recommend Favorite