The Hunt–Vitell General Theory of Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?

By Vermillion L.J.  

Journal of Business Ethics, Vol. 41, Iss. 3, 2002-12 ,pp. : 267-285

Springer Publishing Company

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‘The Muncy–Vitell Consumer Ethics Scale: A Modification and Application’

By Vitell Scott  

Journal of Business Ethics, Vol. 62, Iss. 3, 2005-12 ,pp. : 267-275

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How Do Managers Make Teleological Evaluations in Ethical Dilemmas? Testing Part of and Extending the Hunt-Vitell Model

By Cole D.   Sirgy M.J.   Bird M.M.  

Journal of Business Ethics, Vol. 26, Iss. 3, 2000-08 ,pp. : 259-269

Springer Publishing Company

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An Empirical Investigation of Japanese Consumer Ethics

By Erffmeyer R.C.  

Journal of Business Ethics, Vol. 18, Iss. 1, 1999-01 ,pp. : 35-50

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Consumer Ethics: An Empirical Investigation of the Ethical Beliefs of Austrian Consumers

By Rawwas M.Y.A.  

Journal of Business Ethics, Vol. 15, Iss. 9, 1996-09 ,pp. : 1009-1019

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