Urban legends: diffusion processes and the exchange of resources

Author： Donavan D Todd   Mowen John C   Chakraborty Goutam  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.18, Iss.6, 2001-09, pp. : 521-533

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content

By Donavan D.T.  

Marketing Letters, Vol. 10, Iss. 1, 1999-02 ,pp. : 23-35

Springer Publishing Company

Access to resources Recommend Favorite

Communication and diffusion processes in industrial markets

By Webster F.  

European Journal of Marketing, Vol. 5, Iss. 4, 1993-12 ,pp. : 178-188

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modeling innovation, manufacturing, diffusion and adoption/rejection processes

By G. Woodside Arch   G. Biemans Wim  

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 7, 2005-01 ,pp. : 380-393

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Officialising strategies: participatory processes and gender in Thailand's water resources sector

By Resurreccion Bernadette   Jane Real Mary   Pantana Panadda  

Development in Practice, Vol. 14, Iss. 4, 2004-06 ,pp. : 521-532

Routledge Ltd

Access to resources Recommend Favorite

Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes

By G. Woodside Arch   Biemans Wim  

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 7, 2005-01 ,pp. : 335-338

Emerald Group Publishing Ltd

Access to resources Recommend Favorite