The effects of sex role orientation on family purchase decision making in Malaysia

Author: Sidin Samsinar Md.   Zawawi Dahlia   Yee WongFoong   Busu Ruhana   Hamzah Zalfa Laili  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.21, Iss.6, 2004-06, pp. : 381-390

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Abstract