Author: Sidin Samsinar Md. Zawawi Dahlia Yee WongFoong Busu Ruhana Hamzah Zalfa Laili
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.21, Iss.6, 2004-06, pp. : 381-390
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Abstract
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