Contingent consumer decision making in the wine industry: the role of hedonic orientation

Author： Neeley Concha R.   Min Kyeong Sam   Kennett-Hensel Pamela A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.27, Iss.4, 2010-01, pp. : 324-335

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