An integrated framework to serve the bottom of pyramid

By Deb Madhurima  

International Journal of Business and Globalisation, Vol. 11, Iss. 2, 2013-07 ,pp. : 171-186

Inderscience Publishers

Access to resources Recommend Favorite

Revisiting fortune at base of the pyramid (BoP)

By Gupta Vipin   Khilji Shaista E.  

South Asian Journal of Global Business Research, Vol. 2, Iss. 1, 2013-03 ,pp. : 8-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated approach to understanding consumer behavior at bottom of pyramid

By Subrahmanyan Saroja   Gomez-Arias J. Tomas  

Journal of Consumer Marketing, Vol. 25, Iss. 7, 2008-10 ,pp. : 402-412

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Family purchase decision making at the bottom of the pyramid

By Chikweche Tendai   Stanton John   Fletcher Richard  

Journal of Consumer Marketing, Vol. 29, Iss. 3, 2012-04 ,pp. : 202-213

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing at the bottom of pyramid: market attractiveness and strategic requirements

By Chikweche Tendai  

Marketing Intelligence & Planning, Vol. 31, Iss. 7, 2013-10 ,pp. : 764-787

Emerald Group Publishing Ltd

Access to resources Recommend Favorite