Gender differences in the response to unfair prices: a cross-country analysis

Author： Maxwell Sarah   Lee Sanghyun   Anselstetter Sabine   Comer Lucette B.   Maxwell Nicholas  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.26, Iss.7, 2009-10, pp. : 508-515

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