Modeling patronage behavior: a tri-partite conceptualization

Author: Yavas Ugur   Babakus Emin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.26, Iss.7, 2009-10, pp. : 516-526

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract