Green consumer behavior in an emerging economy: confusion, credibility, and compatibility

Author： Carrete Lorena   Castaño Raquel   Felix Reto   Centeno Edgar   González Eva  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.29, Iss.7, 2012-10, pp. : 470-481

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