Social persuasion: targeting social identities through social influencers

Author： Langner Sascha   Hennigs Nadine   Wiedmann Klaus-Peter  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.30, Iss.1, 2013-01, pp. : 31-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The underlying social identities of a nation's brand

By Lee Richard   Klobas Jane   Tezinde Tito   Murphy Jamie  

International Marketing Review, Vol. 27, Iss. 4, 2010-01 ,pp. : 450-465

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How better targeting of social spending affects social delivery in South Africa

By van der Berg Servaas   Moses Eldridge  

Development Southern Africa, Vol. 29, Iss. 1, 2012-03 ,pp. : 127-139

Routledge Ltd

Access to resources Recommend Favorite

Scaling social enterprise through franchising

By  

The International Journal of Entrepreneurship and Innovation, Vol. 16, Iss. 4, 2015-11 ,pp. : 309-310

IP Publishing Ltd

Access to resources Recommend Favorite

Social entrepreneurs and social enterprise

By Conway Clifford  

The International Journal of Entrepreneurship and Innovation, Vol. 5, Iss. 3, 2004-08 ,pp. : 211-212

IP Publishing Ltd

Access to resources Recommend Favorite

Social responsibility or social business?

By Crowther David   Reis Christina  

Social Business, Vol. 1, Iss. 2, 2011-08 ,pp. : 129-148

Westburn Publishers Ltd

Access to resources Recommend Favorite