Business relationships: an examination of the effects of buyer-salesperson relationships on customer retention and willingness to refer and recommend

Author: Boles James S   Barksdale Hiram C   Johnson Julie T  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.12, Iss.3-4, 1997-03, pp. : 253-264

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Abstract