Antecedents of survey response bias in business-to-business services

Author: Yaveroglu Idil Sayrac   Donthu Naveen   Garcia Adriana  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.18, Iss.4-5, 2003-08, pp. : 366-375

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Abstract